2019-06-15 reading notes《made to stick》

Today is Saturday. Get up early in the morning. Cloud Zhao helped all the officer in the club carding the thought for how to manage the club. I think that is useful and let me know how to start my work. 

on the afternoon, I read the book in Starbucks, << made to stick>>. I know this book because of 黄执中.  actually, this is a very good book. It tells us how to write a good article for attractive people.  all I read today is this rules： simple、unexpected、concrete、credible、emotional、story. 

Today‘s point is concrete. and I immediately found an example during I watch the movie: dark phoenix. after the little dark phoenix killed her parents by mistake, professor X found her and want to tell her that was not her mistake. but dark phoenix was too little to listen to the principle，so professor X give her a pen and told her this is just a pen. you can use it write the character or you can use it to poke someone’s eye. the pen just a pen. is it good or not depends on how did you to use it. Just like your power.  

That is amazing! He chooses the pen as an example known by all the eight years old kids. So his persuade was successful！That is a good ability for the speakers. On the next time, when i want to tell people something, I should use this way. Its simple and easy to accept.