商务英语L4 U2-2

Developing a product

Transforming ideas into sellable products is a challenge.

Built the prototype.

Start by building a prototype of your product.  A prototype is the first version of a product and it is used to develop its future forms.  Building a prototype helps you estimate the development costs, time frame and resources needed. 

Test the prototype

Once the prototype has been built, it should be tested to evaluate the quality of its design.  Feedback on its appearance, function and user friendliness, can be collected from potential customers.

Improve the prototype

A prototype should be improved based on its feedback.  Once the original issues have been fixed, another round of testing will be conducted.  The testing will continue until the product is ready for the market.

Develop marketing strategies

When the product is ready, it will be made available for sale. A company will develop a strategy to build demand for its product. This may include a launch event, advertisements and social media marketing.

Monitor the products.

After the product is launched, a company monitors how the product performs in the market. Sales figures, profitability and customers feedback should be monitored.  Furthermore, expect changes in the market and always be prepared to improve your product.