A beginner's guide to search engine optimization and promotion

全文地址：http://www.pandia.com/marketing101/index.html

Search engine marketing is the art of using search engines as a vehicle for getting more visitors to your website.

If you get higher rankings in search results, more searchers are likely to click on your listing, leading to a steady stream of interested readers or -- hopefully -- happy customers.

Pandia's Search Engine Marketing 101 will give you the basics of search engine promotion -- knowledge you may use in your own optimization efforts or when buying services from others.

Written by Per and Susanne Koch.

Tutorial Index
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1 Introduction
2 Selecting Search Keywords
3 Search Engine Friendly Code
4 Search Engine Friendly Webdesign
5 Link Popularity
6 Search Engine Submissions