FIRST STEP IN THE NPD PROCESS

OPPORTUNITY IDENTIFICATION AND SELECTION

STRATEGIC INPUT SETS THE

ENVIRONMENT - DIRECTION

PLANNING/ORGANIZATIONAL STRUCTURE

3 CORPORATE APPROACHES:

1.MISSION/VISION STATEMENT

2.PLATFORMS

3.LOB/SBU(line of business/strategic business unit)

1.  MISSION/VISION STATEMENT  HAS 3 COMPONENTS

1.PRODUCT/SERVICE/INDUSTRY

2.HIGH END SEGMENTATION

3.HOW WE WILL ACCOMPLISH IT

2.PLATFORMS PROVIDE A COMMON SHARED BASIS

TECHNOLOGY

DESIGN

PATENT

SHARED RESOURCES

PRODUCT/SERVICE

BRAND

CATEGORIES

EXPERTISE             ETC. ETC. ETC.

3. LOB/SBU PROVIDES ORGANIZATION       STRUCTURE

NON CORPORATE AND MISCELANEOUS SOURCES (DRIVERS):

BUSINESS FUNCTIONS/PROCESSES

TECHNOLOGY

MARKET/CUSTOMERS

BY ACCIDENT

CHANGE TECHNOLOGY

IMPACT SOCIETY

GET RICH

“BUILD A BETTER MOUSE TRAP”

START A BUSINESS

SOCIATAL RESPONSIBILITY

GOVERNMENT LAWS AND REGULATIONS

DUAL DRIVER STRATEGY:

MARKETS AND TECHNOLOGY

PRODUCT INNOVATION CHARTER (PIC)

SENIOR MANAGEMENT

CONSISTS OF FOUR COMPONENTS

1.BACKGROUND

2.FOCUS

3.GOALS AND OBJECTIVES

4.GUIDELINES

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