创意思考卡01〈反向头脑风暴法 Reverse Brainstorming〉

〈反向头脑风暴法 Reverse Brainstorming〉
创意思考卡 No.01

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反向头脑风暴法

典型的头脑风暴法要求参与者提出解决问题的好点子，反向头脑风暴法，是将典型头脑风暴法颠倒过来的过程。

反向头脑风暴法不要求参与者提出解决问题的好点子，而是要求他们提出破坏流程或无法达成目标的想法。

例如：
•一个典型头脑风暴的问题：我们如何改善客户服务？
•一个反向头脑风暴的问题：我们如何使客户服务很糟糕，让我们的每个客户都放弃使用我们的产品或服务？

•一个典型头脑风暴的问题：我们如何确保该项目成功？
•一个反向头脑风暴的问题：我们如何确保该项目彻底失败？

反向头脑风暴让参与者一旦知道了什么是无效的，那么参与者便拥有了实现目标所需的方法。

Reverse Brainstorming

The typical brainstorming method requires participants to have good ideas to solve the problem, and the reverse brainstorming method is a process of turning the typical brainstorming method upside down.

The reverse brainstorming method does not require participants to come up with good ideas to solve the problem, but instead requires them to come up with ideas that disrupt the process or fail to achieve the goal.

E.g:
• A typical brainstorming question: How can we improve customer service?
• A reverse brainstorming question: How do we make customer service bad and make each of our customers give up using our products or services?

• A typical brainstorming question: How do we ensure the success of the project?
• A reverse brainstorming question: How do we ensure that the project fails completely?

Reverse brainstorming allows participants to know what is invalid, then participants have the methods needed to achieve their goals.

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