Package | 包装性冷淡，但好用到高潮

文章来源:麦德设计；作者:MINDesign ；转载请注明作者姓名和来源；尊重原作者劳动成果和权益。

R M K

Package

Launched in March 1997, RMK is renowned for luxurious skincare and makeup products. Combining New York makeup artistry with Japanese technology, RMK products are designed to be easy and fun to use with professional results. In addition to skincare and makeup product lines, a new body care line was launched in 2015. RMK's smart formulas of body care enhance natural skin with smooth and comfortable touch.

创立于1997年3月的RMK以豪华的护肤品和化妆品而闻名。结合日本的科学技术与纽约的化妆艺术，RMK的产品以简单的设计和有趣的使用过程去呈现专业的效果。除了护肤品和化妆品生产线，2015年一个全新的身体护理线横空出世。RMK的智能公式身体护理理念，提高自然肌肤的光滑和舒适触感。

STUDIO NEWWORK was asked to create a packaging design system for RMK body care line. Our keywords for designing bottles and packages include: modern; sincere; elegant; comfort; confident. We developed a monochromatic color palette and introduced color black for the logo and typographic elements. Our approach aims to combine a clean look with modern sensuality to appeal RMK’s sophisticated urban customers. We also developed and renewed packaging design of the cleansing product line.

STUDIO NEWWORK被要求为RMK的身体护理线产品创建一套包装设计系统。我们设计瓶身和包装的关键词包括：现代、真诚、优雅、舒适和自信。设计团队开发了一个单色调色板并引入了黑色的标志和排版元素。我们的目的在于结合干净的外形和现代的感官，以吸引RMK复杂的城市消费者。此外，我们还开发和重新设计了清洁系列产品的包装。

A truly beguiling simplicity never gets old, and timeless design is often pure and less decorative. Our goal is to find perfect balance of dauntless appearance and unobtrusive beauty.

真正的简单快乐永远不会变老，永恒的设计也往往是纯粹的、去雕琢的。我们的目标即是找到大胆的外形和低调的美丽之间的完美平衡。

内容来源 Bēhance ｜ 整理翻译 Mindesign